![]() The theory, known as the “strength of weak ties,” has been an influential principle in the business world and the practice of networking.Īcquaintances, the thinking goes, are more likely to have information that you don’t already have access to within your circle of close friends, and therefore are more valuable in discovering options you didn’t already know about. Are acquaintances more helpful during a job search?įor decades, social scientists have debated whether casual acquaintances-or arms-length relationships-are more helpful than good friends in discovering new job opportunities. graduates Karthik Rajkumar and Guillaume Saint-Jacques, involved more than 20 million LinkedIn members, who made 2 billion new ties and created 600,000 new jobs over a five-year period. The study, conducted along with Stanford University Professor Erik Brynjolfsson, Professor Sinan Aral of the Massachusetts Institute of Technology, and two LinkedIn employees and recent Stanford and MIT Ph.D. Moderately weak ties are the ones that are the most helpful.” “If you are connecting with people who are strong ties, that’s not as useful, but if you are connecting with people who are extremely weak ties, that’s also not as useful. “Your digital network can have lasting implications on how your career progresses, not just over the next year, but over your whole life,” says Iavor Bojinov, assistant professor and Richard Hodgson Fellow at Harvard Business School, who is one of the study’s authors. The implications are significant for career planning and recruiting, and demonstrate how powerful digital networks can be for advancement-especially important in a hot labor market at a time of economic uncertainty. The research breaks new ground on how to network on the professional channel LinkedIn and pinpoints the connections that are likely to yield the most job offers. “Your digital network can have lasting implications on how your career progresses, not just over the next year, but over your whole life.” While networking on digital platforms can open doors, research published this week in Science suggests that the specific types of connections job-seekers make online matter in terms of their ability to secure new positions. But building a large network on the platform isn’t as crucial as cultivating the right kinds of connections, new research shows. When it comes to seeking a new job, making connections on LinkedIn can be key to landing an offer.
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